Let Some Sunshine into your Knitwear Design Business
This is the first in a series that will provide you with some pointed suggestions and tips on how to help your knitwear design business thrive.
If you have listened to that voice in your heart that said you could and you should turn your creative talents into a business, the information in this article will help. Your friends and family have pushed and prodded you to turn your hobby, your passion into a business. You have done just that. Congratulations. Your business if off and running. You love being your own boss and deciding your own hours. Life is good and some money is starting to come in. But, the hundreds if not thousands of knitters you thought would flock to your web site and your Ravelry page are just not there. Perhaps, like a lot of knitwear designers, your design business just barely pays the bills and you wonder what you can do to step up to the next level.
Like all important things in life the answers are both simple and hard.
In the next few weeks we will be posting ideas for knitwear designers to think about and to use. All the suggestions mentioned here are derived from years of experience in business, both working in large and small companies and in running my own business. I have also conducted some research on current trends in business and then tossed in some commonsense ideas for good measure.
First - What is your business all about?
Know thyself, know what your business is, know where you want it to go and know thy customer.
Before you think that this is turning into a self-help treatise what is being suggested here is that you take some time to understand what you are trying to accomplish and who you want to accomplish it for. In other words, what is the mission and vision of your knitwear design company. We will talk about goals later and business plans later.
A business mission statement is action-oriented; it declares the businesses purpose. It is a What, How and Why statement. Some businesses have a mission and a vision. This isn’t really necessary as long as you know what you are about and where you want to be.
Let’s take a look at some good examples. This always helps me in getting started with something that can be a bit out there. From a company called Sweetgreen – “To inspire healthier communities by connecting people to real food.” This is a clear concise statement that inspires not only the employees of Sweetgreen but also their customers.
Or try Google’s “To organize the world’s information and make it universally accessible and useful.” Speaking as someone who uses Google everyday that is pretty much what they have achieved.
So, to get started, know what you want to do, how you want to do it and why you are doing it. This will help you get where you want. Some of you may be thinking that its too late to do this; that you already have a working business and have for some time now. To that I would say that you probably wouldn’t be reading this if you were happy with how your business was running at the present moment. And I will also add that it’s never too late to start or to stop and adjust. All successful business periodically assesses where they are on the road to where they want to get. As JP Morgan is quoted as saying, “The first step towards getting somewhere is to decide you’re not going to stay where you are.”
This is the first of a series on shining some light on your business and its practices. I hope that you will find one or two nuggets in each installment and that you can then put them into use in your business. And most certainly, until next time, I wish you Happy Knitting!